Where Value Hides
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
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| UPC | 9780470088821 |
|---|---|
| Author | Stuart E. Jackson |
| Pages | 288 |
| Language | English |
| Format | |
| Publisher | Wiley |
| SKU | 9780470088821 |
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