Understanding Media Users
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
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| UPC | 9781444304961 |
|---|---|
| Author | Tony Wilson |
| Pages | 232 |
| Language | English |
| Format | |
| Publisher | Wiley |
| SKU | 9781444304961 |
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