The Wiley Blackwell Handbook of Judgment and Decision Making

by Gideon Keren, George Wu

This is an eBook that you can download electronically.

  • A comprehensive, up-to-date examination of the most important theory, concepts, methodological approaches, and applications in the burgeoning field of judgment and decision making (JDM)
  • Emphasizes the growth of JDM applications with chapters devoted to medical decision making, decision making and the law, consumer behavior, and more
  • Addresses controversial topics from multiple perspectives – such as choice from description versus choice from experience – and contrasts between empirical methodologies employed in behavioral economics and psychology
  • Brings together a multi-disciplinary group of contributors from across the social sciences, including psychology, economics, marketing, finance, public policy, sociology, and philosophy
2 Volumes
SKU: 9781118912799 Format: EPUB
KES 66,855
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