The Small Screen
Television is one of the most important socializing forces in contemporary culture. This book is a cultural history of prime-time television in America during the 1990s.
- Examines changes that took place in programming, such as the rapid adoption of cable, the proliferation of content providers, the development of niche marketing, the introduction of high-definition television, the blurring of traditional genres, and the creation of new formats like reality-based programming
- Argues that television programmes of the 1990s afforded viewers a symbolic resource for negotiating the psychological challenges associated with the shift from the Industrial Age to the Information Age
- Explores the ways in which television provided viewers with tools for coming to terms with their fears about living in the fast-paced , increasingly diverse, information-laden society of the 90s
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| UPC | 9780470766378 |
|---|---|
| Author | Brian L. Ott |
| Pages | 192 |
| Language | English |
| Format | |
| Publisher | Wiley |
| SKU | 9780470766378 |
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