The book gives insight on what it takes to develop an insightful business strategy and what goes into being an effective manager. The Red Queen's race refers to an incident that appears in Lewis Carroll's Through the Looking-Glass that involves the Red Queen, a representation of a queen in chess, and Alice constantly running but remaining in the same spot. In essence this is a book about ideas, concepts and ways of doing things in management and is organised into six parts: Developing an insightful business strategy and Being an effective manager, Thinking economics, Creating organisational change that sticks, Dealing with the people factor and Accounting.