The Fundamentals of Marketing
This is an eBook that you can download electronically.
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising.
The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
SKU: 9781350034624
Format: EPUB
The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
KES 5,380
International delivery
Free click & collect
When you buy an ebook from TBC, you will be given a code to download your
purchase from our ebook partner Snapplify. After you have redeemed the code and
associated it with a Snapplify account, you'll need to download the Snapplify Reader
to read your ebooks. The free Snapplify Reader app works across iOS, Android,
Chrome OS, Windows and macOS; on tablets and mobile devices, as well as on
desktop PCs and Apple Macs.
You're currently browsing Text Book Centre's digital books site. To browse our range of physical books as well as a wide selection of stationery, art supplies, electronics and more, visit our main site at textbookcentre.com!
Reviews
This product does not have any reviews yet.
Add your review