The FT Guide to the Gurus: Strategy - The Top 20 Strategic Thinkers and What They Can Do For You


Clayton Christensen, Jim Collins, Malcolm Gladwell, Michael Porter, Kim and Mauborgne, Richard Rumelt... These are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in strategic thinking.

 

Quick, fun, self-contained… This is the perfect way to get a solid grounding into management literature without the backache.

 

The FT Guide to the Gurus: Strategy is structured into four areas, each of which contains ideas from four to six pathbreaking strategy gurus:

 

  • Goals and Objectives
  • Business Strategy
  • Corporate Strategy
  • Innovation

Learn more about their big ideas and find out how they can change the way you do business today.

KES 237
International delivery
Free click & collect
UPC9781292009292
Author Vaughan Evans
Pages 37
Language English
Format EPUB
Publisher Pearson Education
SKU9781292009292
None

Reviews

Leave a product review
or cancel