The Brandgym
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
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| UPC | 9780470856598 |
|---|---|
| Author | David Taylor |
| Pages | 222 |
| Language | English |
| Format | |
| Publisher | Wiley |
| SKU | 9780470856598 |
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