The Battle for Sky
This is an eBook that you can download electronically.
From perilous early years through clashes with the BBC and BT, not to mention the News Corporation bid for full control that failed in the wake of 2010's phone hacking scandal, there has been no shortage of drama in Sky's history – nor in its likely future. In 2018, the organization was the target of bids from two true titans of the global media industry – Disney and Comcast – with a dramatic bidding war waged for ultimate ownership. Throw in an industry already shaken by the arrival of newer media players such as Netflix, the declining circulation of Murdoch newspapers such as The Sun and The Times, as well as the UK government's scrutiny of the Murdoch family's influence on UK media, and the scene was set for a major corporate battle of a size rarely seen on the global business stage.
But how exactly did Comcast win in the battle for shareholder votes? How will the Murdoch empire fare when the dust finally settles? And what does it mean now for the future of entertainment in a streaming, downloadable and digital world?
Featuring interviews with key individuals and stakeholders from around the world, The Battle for Sky offers a timely and intriguing glimpse into the workings of media empires, and a gripping account of one of the largest corporate battles in recent years.
SKU: 9781472964953
Format: EPUB
But how exactly did Comcast win in the battle for shareholder votes? How will the Murdoch empire fare when the dust finally settles? And what does it mean now for the future of entertainment in a streaming, downloadable and digital world?
Featuring interviews with key individuals and stakeholders from around the world, The Battle for Sky offers a timely and intriguing glimpse into the workings of media empires, and a gripping account of one of the largest corporate battles in recent years.
KES 4,108
International delivery
Free click & collect
When you buy an ebook from TBC, you will be given a code to download your
purchase from our ebook partner Snapplify. After you have redeemed the code and
associated it with a Snapplify account, you'll need to download the Snapplify Reader
to read your ebooks. The free Snapplify Reader app works across iOS, Android,
Chrome OS, Windows and macOS; on tablets and mobile devices, as well as on
desktop PCs and Apple Macs.
You're currently browsing Text Book Centre's digital books site. To browse our range of physical books as well as a wide selection of stationery, art supplies, electronics and more, visit our main site at textbookcentre.com!
Reviews
This product does not have any reviews yet.
Add your review