Strategy for the Corporate Level
by Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead
This is an eBook that you can download electronically.
A revised edition of the bestselling classic
SKU: 9781118818367
Format: PDF
This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
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