Strategic Social Media
by L. Meghan Mahoney, Tang Tang
This is an eBook that you can download electronically.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
SKU: 9781118556948
Format: PDF
- Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
- Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
- Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
- Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
- Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
KES 7,462
International delivery
Free click & collect
When you buy an ebook from TBC, you will be given a code to download your
purchase from our ebook partner Snapplify. After you have redeemed the code and
associated it with a Snapplify account, you'll need to download the Snapplify Reader
to read your ebooks. The free Snapplify Reader app works across iOS, Android,
Chrome OS, Windows and macOS; on tablets and mobile devices, as well as on
desktop PCs and Apple Macs.
You're currently browsing Text Book Centre's digital books site. To browse our range of physical books as well as a wide selection of stationery, art supplies, electronics and more, visit our main site at textbookcentre.com!
Reviews
This product does not have any reviews yet.
Add your review