Strategic Marketing for Non-Profit Organisations
For graduate courses in Nonprofit Marketing and Management.
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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| UPC | 9781292056272 |
|---|---|
| Author | Philip Kotler, Alan Andreasen |
| Pages | 480 |
| Language | English |
| Format | |
| Publisher | Pearson Education |
| SKU | 9781292056272 |
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