Strategic Management


Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos. 

KES 18,244
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UPC9781119563143
Author Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce
Pages 512
Language English
Format EPUB
Publisher Wiley,Wiley
SKU9781119563143
None

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