An understandable and practical approach to strategic management which will enable every reader to understand not only how vital the process is to any organisation but also exactly what it entails. Makes use of numerous figures and “strategy in action” case studies to support the theory. Aimed at students in strategic management as well as at organisations; from corporate and public companies with management training programmes to small business ventures that are trying to gain a competitive advantage in a cut-throat environment. Contents include the following: • Strategic direction and environmental analysis • Strategy formulation • Strategy implementation • Strategy control and evaluation • Risk management • Scenario development