An holistic picture of strategic management- with each topic highlighted on a diagram to show how it fits into the whole strategic management process. Provides South African examples and case studies to illustrate the latest trends- particularly the history- development and strategy of South African Breweries (SAB Limited). Includes key terms- summary questions and answers- relevant websites and recommended reading lists. Aimed at students of business management- corporate companies- management training programmes and small businesses. Contents include the following: • Strategic direction and environmental analysis • Aligning strategy with industry life cycle • Strategic analysis and choice • Strategy implementation and change management • Continuous improvement through strategic control and evaluation • Contemporary strategic applications • Strategic management in not-for-profit organisations • Strategic management concepts in the global marketplace