Strategic integrated communication
A discussion of the complexities of integrated communication (IC) processes; with proposed solutions to some of the more prominent obstacles faced during implementation. Provides a detailed analysis of IC and contextualises a number of prominent communication challenges within an integrated communication environment. Aimed at both senior undergraduate and postgraduate students in business; human and social sciences.
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| UPC | 9780627033582 |
|---|---|
| Author | D Mulder, Niemann-Struweg |
| Pages | 248 |
| Language | English |
| Format | |
| Publisher | Van Schaik Publishers |
| SKU | 9780627033582 |
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