Proven Strategies in Competitive Intelligence
by John F. Prescott, Stephen H. Miller
This is an eBook that you can download electronically.
Tested-in-the-trenches competitive intelligence techniques used at today's top companies
SKU: 9780471039815
Format: PDF
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting-edge CI techniques in action
KES 11,567
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