Principles of Marketing, Global Edition
This enhanced ebook also contains a selection of additional interactive features specifically designed to support you in your study, including:
- Multiple choice questions with dedicated feedback at the end of key sections enabling you to test your understanding of what you have just read
- End of Chapter Quizzes which test your knowledge of the chapter content and assist you when revising
- Integrated video bringing the material to life and helping you to grasp key concepts
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| UPC | 9781292249148 |
|---|---|
| Author | Kotler, Philip T., Armstrong, Gary |
| Pages | 736 |
| Language | English |
| Format | EPUB |
| Publisher | Pearson |
| SKU | 9781292249148 |
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