Market-Based Management


For courses in marketing management or marketing strategy.

A focus on how marketing performance, profitability, and strategies affect profit.

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

The full text downloaded to your computer

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eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

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KES 8,351
International delivery
Free click & collect
UPC9781292033716
Author Roger Best
Pages 512
Language English
Format PDF
Publisher Pearson Education
SKU9781292033716
None

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