The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.

With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.

• Use lead recommendations to get in front of the right buyer
• Analyze your social selling efforts with real-time data
• Reach more leads with customized InMail messages
• Save 30 - 60 minutes a day previously spent on acquisitions

If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.