A business biography that follows the life of Alan Knott-Craig as a serial entrepreneur in the telecoms and tech spaces, tracking his wins and losses, and the lessons along the way for both business and life. Known in Stellenbosch business circles as the ‘Weapon of Mass Financial Destruction’ after a major flop at Mxit, he was able to rebuild his own confidence and that of his peers by becoming a shrewd, highly innovative and successful businessman, true to his own principles and convictions.