Intercultural Business Communication


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For courses in Intercultural Business Communication.

With the globalisation of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general “dos” and “don’ts” in international business.

KES 8,351
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Free click & collect
UPC9781292052311
Author Lillian Chaney, Jeanette Martin
Pages 304
Language English
Format PDF
Publisher Pearson Education
SKU9781292052311
None

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