Integrated marketing communication 3/e
by F du Plessis, N van Heerden, G Cook
This is an eBook that you can download electronically.
A practical; holistic and integrated approach to the various marketing communication vehicles that are available to convey brand; value offering and competitive standing; imperative for optimum success. Provides an integrated marketing planning framework to facilitate a seamless integration of all these elements; and includes learning objectives; case studies; examples and review questions to facilitate a clear understanding of the subject. Aimed at undergraduate and postgraduate marketing students; as well as practitioners.
SKU: 9780627029899
Format: PDF
KES 4,283
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