Innovating Strategy Processes


Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.

  • Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.
  • Offers new conceptual frameworks for analyzing and designing strategy process.
  • Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.
  • Signals the future direction of the field.
KES 15,511
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UPC9781405142564
Author Steven W. Floyd, Johan Roos, Claus D. Jacobs, Franz W. Kellermanns
Pages 304
Language English
Format PDF
Publisher Wiley
SKU9781405142564
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