Innovating Strategy Processes
Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.
- Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.
- Offers new conceptual frameworks for analyzing and designing strategy process.
- Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.
- Signals the future direction of the field.
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UPC | 9781405142564 |
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Author | Steven W. Floyd, Johan Roos, Claus D. Jacobs, Franz W. Kellermanns |
Pages | 304 |
Language | English |
Format | |
Publisher | Wiley |
SKU | 9781405142564 |
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