How to Start Your Own Business for Entrepreneurs


When you’re starting up, practical advice from an expert is like gold dust.

Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.

How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can:

  • Create a bullet-proof business plan to get the backing you need
  • Build a powerful brand, perfect for your business
  • Discover your customers – how to find them and how to keep them
  • Master the day-to-day tasks, including the not-so scary financials
  • Look to the future, to ensure that your business has one

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KES 2,462
International delivery
Free click & collect
UPC9780273772200
Author Robert Ashton
Pages 336
Language English
Format EPUB
Publisher Pearson Education
SKU9780273772200
None

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