Fundamentals of Strategy
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From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy.This book is particularly suited for those engaged in short undergraduate, MBA and executive courses or engaging with strategy for the first time.
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| UPC | 9781292209074 |
|---|---|
| Author | Gerry Johnson, Richard Whittington, Kevan Scholes, Patrick Regner, Duncan Angwin |
| Pages | 272 |
| Language | English |
| Format | |
| Publisher | Pearson Education |
| SKU | 9781292209074 |
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