Entrepreneurship 3 : A South African perspective
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Entrepreneurship ? a South African perspective provides an overview of entrepreneurship and important related topics in the field of entrepreneurship. In addition it is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process- the growth stages and the challenges in the maturity phase of the business. It provides exercises- activities and numerous case studies based on the latest research in South Africa. In this third edition of Entrepreneurship all the chapters have been updated- and some chapters- including those on corporate entrepreneurship- e-business and the resource requirements of legal and related aspects- have been substantially revised. To provide a more practical context- profiles of typical entrepreneurs are also included. Contents include the following: ? Seeing- locating- measuring and opening the window of opportunity ? Developing the business plan ? Determining the resources required ? Fair trade- competition and consumer protection ? The role of national government in developing and enabling the small business environment ? Controlling and planning for growth ? Key issues of business success or failure ? E-commerce opportunities ? Corporate entrepreneurship in South Africa Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa- as well as managers- management consultants and trainees- developers and presenters of in-house business courses. Gideon Nieman is a professor emeritus and former head of the Department of Business Management at the University of Pretoria. He has a BCom (Accounting) and an MBA degree from the University of Pretoria- and a PhD from the former Vista University in South Africa. He is also the co-owner of two franchise restaurants. Cecile Nieuwenhuizen is head of the Department of Business Management at the University of Johannesburg. She obtained her MBL at the UNISA Graduate School of Business Leadership and her PhD in Business Management from the former Potchefstroom University. She is on the editorial board of various academic journals. She has established entrepreneurial small businesses with her family that have grown to become successful medium-sized businesses in business services as well as the development and management of retirement villages- mid-care and frail care. Both editors have presented numerous papers at national and international conferences- and are authors- editors and co-editors of several publications on entrepreneurship. Most of the contributors have set up small businesses of their own and so have personal experience of the subject.
SKU: 9780627032059
Format: EPUB
KES 5,172
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