Doing Social Psychology Research
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.
- A student-friendly introduction to the data collection methods and data analyses used in social psychology.
- Describes the principal research methods and shows how they can be applied to particular research questions.
- Each chapter is written by a psychologist well known for using the method they describe.
- Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
- Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
- Includes step-by-step exercises for students and notes for course leaders.
KES 28,002
International delivery
Free click & collect
| UPC | 9780470777091 |
|---|---|
| Author | Glynis M. Breakwell |
| Pages | 400 |
| Language | English |
| Format | |
| Publisher | Wiley |
| SKU | 9780470777091 |
None