Directional/ strategic marketing planning
A step-by-step approach to developing plans that give direction to future marketing actions. Begins with the marketing audit; which provides a clear understanding of the enterpriseââ¬â¢s current position in the market; the nature of the opportunities and threats in the external environment; and the enterpriseââ¬â¢s internal strengths and weaknesses. Aimed at third and fourth year marketing students.
KES 4,093
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| UPC | 9780627034749 |
|---|---|
| Author | DB Janse van Rensburg, GAP Drotsky |
| Pages | 392 |
| Language | English |
| Format | EPUB |
| Publisher | Van Schaik Publishers |
| SKU | 9780627034749 |
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