Directional/ strategic marketing planning
by DB Janse van Rensburg, GAP Drotsky
This is an eBook that you can download electronically.
A step-by-step approach to developing plans that give direction to future marketing actions. Begins with the marketing audit; which provides a clear understanding of the enterpriseââ¬â¢s current position in the market; the nature of the opportunities and threats in the external environment; and the enterpriseââ¬â¢s internal strengths and weaknesses. Aimed at third and fourth year marketing students.
SKU: 9780627034749
Format: EPUB
KES 4,093
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