Customer Relationship Management


Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.

 

Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

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KES 8,351
International delivery
Free click & collect
UPC9780273774976
Author Ed Peelen, Rob Beltman
Pages 440
Language English
Format PDF
Publisher Pearson Education
SKU9780273774976
None

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