Consumerology
This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
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| UPC | 9781857889239 |
|---|---|
| Author | Philip Graves |
| Pages | 240 |
| Language | English |
| Format | EPUB |
| Publisher | John Murray Press |
| SKU | 9781857889239 |
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