Marketing 6th edition addresses key questions such as: What role does marketing play in an organisation? What role does marketing communication play in the marketing mix? How does social media impact marketing decision-making? Why is database marketing important? PHOTOCOPYING is illegal oxford.co.za/learningzone To access additional resources visit: This title is a principles-based guide to the implementation of marketing principles and the textbook includes current topics such as green marketing and digital media. The book also covers topics such as sponsorship, marketing research, consumer behaviour, market positioning and strategic marketing planning. Marketing 6e is an introductory textbook for students studying in departments of Management, Marketing or Business Management at universities towards a BCom and other business-related qualifications. It is also suitable for students who are studying towards a National Diploma in Marketing at universities of technology. This edition includes: .. A new feature, Digital and Social Media Perspectives, that highlights the role of technology in the marketing industry including the emergence of blockchain technology .. Clearly explained marketing theory with a South Af rican focus .. Learning objectives that are numerically listed and matched to the relevant theory in the chapter .. Many readers, practical examples and short case studies to illustrate the practical relevance of marketing principles .. Accessible writing with appropriate language level and an easy-to-use page layout. The following lecturer resources are available on Learning Zone to lecturers who prescribe the text: .. PowerPoint® slides .. Teaching plan .. Case study bank .. Question bank.