Cases in Marketing Financial Services
by Christine Ennew, Trevor Watkins, Mike Wright
This is an eBook that you can download electronically.
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
SKU: 9781483105772
Format: PDF
KES 10,916
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