Business management - a value chain approach Revised 2/e
An introduction to the value chain as a framework that allows students to visualise properly how it works; the activities involved and their interaction with each other. Covers basic points of theory; but also has a strong practical approach. Includes self-evaluation questions and challenging experiential exercises. Aimed at undergraduate business management students and students doing service courses.
KES 4,759
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| UPC | 9780627036910 |
|---|---|
| Author | GH Nieman, JA Bennett |
| Pages | 472 |
| Language | English |
| Format | EPUB |
| Publisher | Van Schaik Publishers |
| SKU | 9780627036910 |
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