Basics Marketing 03: Marketing Management
This is an eBook that you can download electronically.
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.
This book helps bridge that divide to help students master the business of marketing.
SKU: 9781350034204
Format: EPUB
This book helps bridge that divide to help students master the business of marketing.
KES 4,706
International delivery
Free click & collect
When you buy an ebook from TBC, you will be given a code to download your
purchase from our ebook partner Snapplify. After you have redeemed the code and
associated it with a Snapplify account, you'll need to download the Snapplify Reader
to read your ebooks. The free Snapplify Reader app works across iOS, Android,
Chrome OS, Windows and macOS; on tablets and mobile devices, as well as on
desktop PCs and Apple Macs.
You're currently browsing Text Book Centre's digital books site. To browse our range of physical books as well as a wide selection of stationery, art supplies, electronics and more, visit our main site at textbookcentre.com!
Reviews
This product does not have any reviews yet.
Add your review