Gain a strong understanding of economic principles with the hundreds of lively examples found in McEachern's ECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. This book draws on what you already have observed through your life experiences to help explain economic concepts, choices, institutions, and events. Interesting case studies in the book and online, the latest research findings, and focused examples offer genuine insight into how economic principles work in today's world. A friendly writing style is enhanced by learning features that make the material clear and more direct. Understandable graphs and exhibits include captions that summarize key points for review, color-coded curves, and helpful labels for clarification. More challenging graphs in the book are built one step at a time using new Progression Graphs online software. Powerful learning tools, such as online Aplia® and MindTap, further improve your understanding of economics and its relevance to your success.